Logo Generator

Though far from finished, this rough sketch is the draft concept of a class project I’m currently working on right now. The idea is to generate a sports logo by toggling a preset group of choices. I arrived at the idea after examining a variety of logo-types stemming from the research during my initial project assignment of the yellow square. I began to notice specifically among professional sports team logos that there were a lot of recurring themes based on some simple factors, and from there I thought mabye I could create some type of universal sports logo generator that based on the inputs would spit out possible logo solution.s

The basic idea presented here is that you first choose your mascot type (person, animal, oject or thing), then select the primary color of the team, and then sport the team is invovled in. I plan to develop this much further, and I may compose the final working model in flash. Or I could simply just do a case study that shows the relationships of the logos based on the visual information they inherently contain.

Either way, it would be interesting to hear what others think of the concept at this point, and I’m certainly open to any suggestions you may have.

view some of my sports logo research gant charts here:
set 1 | set 2 | set 3

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