Hidden Persuaders
June 1st, 2006
Filed Under: Books, Reviews
For the past week I’ve been reading a book by Vance Packard titled The Hidden Persuaders which was listed as some recommended reading for my second major project here at LCC. Though written almost 50 years ago, the book provides systematic insight into the way marketing & advertising strategies developed from it’s infancy into the [...]
Popularity: 11%
Popularity: 11%
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