Bobcats logos = fart
July 30th, 2008
Filed Under: Design, Sports Junk

I recently thought I saw a new logo for the Charlotte Bobcats, so I did a web search to scour for it only to be disappointed to find that they’re still using the original design the expansion franchise had inaugurated itself with 5 years ago. The one above is their new alternative logo… something like their 5th variant.
Well, I don’t know about the rest of you out there, but I think this logo is pretty damn awful for a professional sport team. My god, it looks as if it was rendered for some grade school prep team’s Aliens vs. Predator mascot. Holy crap, in fact the more I look at it the more I think this logo needs to go straight into the garbage, and it’s only marginally better than the original presented below.
Original Bobcats logo and the secondary logo:

So, after surviving convulsions from looking at this eye-sore, I wondered if this is possibly the worst logo ever made in professional sports history? In the past I could understand why a teams identity would be visually limited but in todays climate of sophisticated brand identities, design artistry and P.R. campaigns I can’t wrap my head around how this logo even came into existence in the first place?!
I’m curious to hear from anyone else about which sports logo they think is the worst all-time worst? The only considerations are these:
1 — It has to be about a pro-team, not a college sports team identity or any other lower level leagues.
2 — The logo can be from any sports era and any country with exception of the olympics games.
3 — Help to strengthen your argument by describing the logo's deficiency due either to the visual concept, execution of style and/or sensibility to the times.
4 — And lastly, if possible, try to include a URL to the logo so we can see what that crap looks like.
Now, let’s see if there are any other worthy sports logos to reign as “worst ever” and just maybe the Bobcats might dodge a dubious historical bullet. Good Luck!
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13 Responses to “Bobcats logos = fart”
Chad
Old Timberwolves logo….

is lamer than the one they used up until a couple of years ago…

Kind of looks like the same artist/firm.
But my least favorite logo of all time is this one…

ames
ew.
looks like the bobcat is a cougar, as in botox, nipped and tucked. fugly.
..:JJP
Here’s another pair from the annals of shame, from that same sesspool called the Meadowlands Arena.
New Jersey Nets logos from the ’80s & ’90’s:

And yet sadly, I’d still take these two gross things over the Bobcats logo.
..:JJP
As for the T-Wolves, that original one was a steaming pile of ca-ca too, but have you seen their new secondary logo? It’s KICK-ASS and I love how the design gives a passing nod to the original one which is kinda kool, as well as the subtle detail of the tree outline in the wolf’s shadow.
..:JJP
The Arizona Diamondbacks logo was only half bad. I like the overall treatment of the “A” especially with that snake tongue in place of the counter was sweet. But its the typography on the lower half of the logo that is truly horrendous.
..:JJP
This one is courtesy of Chad, it’s called Miami Vise from a defunct American Arena Football league team:
FYI, there’s a great repository of professional sports logos that have appeared over the last 100 years presented here:
http://www.sportslogos.net/
Yet somehow, I doubt you’ll find a worse logo than this one… how do you top that?!
linda delgado
does jamie badger everyone to play this crap or is it just me? here are the ugliest soccer logos:
kansas city wiz:

new england revolution:

new york metrostars:

im challenged and cannot copy and paste the logos. so trust me on this. kansas city, new england and new york are butt ugly dude. kansas is the worst one.
ryno
Most of these are bad for the same reasons most sports logos are bad, in general. They’re busy, cluttered, overdesigned, don’t reduce worth shit, and have too much fucking text. The great ones (Think Detroit Red Wings, old Milwaukee Brewers, even the Indianapolis Colts are simple, graphic, clean, simple, and simple. No fucking gradients, layers, superfluous type, goofy jagged vector edges, or other bullshit that everyone thinks they have to throw into a logo these days to make it look like the “trade standard” garbage.
Monkey Nutz
Watch everybody in the Charlotte area wear it. I have no problem with it, at least they didn’t try to emulate the UNC theme.
ryno
I had a bunch of images linked before. Guess they didn’t work…(?)
……still not working… Hmmm….
Wazzup with the HTML here?
Lucy
haha oh dear. if you´re blogging about sports logos i´m thinking you have too much free time? or is this a secret passion of yours?
sorry i didnt get to post your card before i went away, but dont worry it will find its way to you soon! hope all is well with you! xxx
auni
Jamie,
your friend Lucy is right. You have way too much time on your hands. Go out and find a woman to put your hands on instead. (and that was written in a kind, loving and nurturing way. )
p.s. what is your new address? Need it!
Mom
How come I see all this blogging but you haven’t mentioned what you did for your birthday? Or did I miss something? I know, didn’t do much, did ya? Probably, fell asleep by midnight, didn’t ya?
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